Choosing is
supposed to be
easy

The range

Explore the O1 range

We've created a new way of choosing a car,
so all you need to do is choose the one you think looks best.

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I Want This

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Spec & features

Fewer options, more
freedom

Everything we do is about big, complex, revolutionary ideas
simple, everyday reality.

Take a step back...

Rock-solid construction, sleek Swedish lines and a bold, muscular stance all make for a quietly confident presence.

Sharp on the outside...

Like the city they’re designed to inhabit and the drivers they’re made to serve, every expression of the 01 reflects a sense of refined urban sophistication with an explicit, no-nonsense edge.

...then step up

Take a closer look and you notice that every last detail is perfectly finished. Even the details have details.

...and sophisticated on the inside

Step inside and you’re immediately at home. Everything’s right where you would expect to find it - and everything you wouldn’t expect is right there, too. High-spec materials, high-tech features and low-key luxury.

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I’m interested

If you’d like us to send you the occasional email to tell you what’s up, what’s new and what’s what, just jot down your details below.

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