Can Lynk & Co be the ones that change the car industry?
Consumer behavior now has only little in common with that of 10 years ago, let alone a century ago. What is fascinating is that the truly major trends are global. The cultural differences exist, but the major trends are common across all regions. Some claim it is age driven, but it isn’t. It’s a mindset.
Let me brutally simplify and focus on the three trends most relevant to our industry: (1) a shift from material ownership to quality of experience; (2) a continued mobility need complemented by a permanent connectivity need; and (3) a genuine motivation to protect our planet, a true sustainability.
New industries are born based on these new trends. Other industries evolve or adapt. And strangely enough, some industries hardly change at all. The car industry belongs to this last group. It’s business model is unchanged since about a century. The product evolves constantly but not the consumer journey. And even then, one might say that a product such as a ‘mobile phone’ has evolved more in the last 10 years than a car has in 50.