A journalist from Gearjunkie was among the many invited to attend the 01’s Berlin launch. As an outdoors-focused online site, they bring a perspective that’s slightly different from the car fanatics. They loved the car’s appearance, particularly the interior and grille, calling it “nice and modern — a new take on car design.
They cited the app platform as the most potentially transformation feature, and noted that the possibilities for useful apps are endless. Additionally, they praised the electric powertrain’s environmental impact and even see a benefit in “this open-platform, app-based technology” made to “expand to outdoor applications” in the future.