CDO at Lynk & Co International

David Green, is Chief Digital Officer for Lynk & Co, a role almost tailor made for this self-confessed ‘tech geek’ and digital innovator. In this role David is relishing an era and a new brand opportunity where (finally) the worlds of automotive and consumer electronics are coming together.

David was lured by the insatiable quest to challenge the norm and change how the world perceives and uses mobility and so found his footing at Lynk & Co. Before arriving at the world’s most successful new start-up, David was responsible for e-commerce, urban mobility concepts for connected and autonomous vehicles, future retail and business innovation at Volvo Cars. Some of his achievements include a patented digital key solution, the introduction of the ‘In-Car Delivery’ service, a ‘Peer to Peer’ car sharing con- cept and the strategic partnership with Microsoft, which led to a number of ‘firsts’ such as the HoloLens Augmented Reality Retail Experience.