Become a member
It's finally here

Drive a damn good car.

With the 01, everything awesome comes standard. Get a car with fun features, high-tech details, and a 69 km pure electric range for the plug-in hybrid motor. In fact, all you have to do is choose between two types of hybrid motor and pick a color.

Take a tour from our leading (non-)experts.

You’d look good
in this car. 

Click a picture to find out more. 

Everything awesome comes standard.

Having a car should be easy.

Don't need another thing on your to-do list? No worries. Keep your eyes on the road and we’ll take care of the boring parts.

Sustainability feels good.

Get comfy in the world's first car with seats made of ECONYL®, a regenerated nylon material made from recycled fishing lines and other plastic waste.

And of course, it’s a hybrid. Choose between a plug-in hybrid or a hybrid electric vehicle.

Peek under the hood.

Ready to go? Choose your membership.