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Privacy Policy

We care about your privacy

We care about your privacy, so we’ve put together some information about how we process your personal data.

Due to legal requirements this section gets a little heavy… would not recommend it for your next beach read. So, here’s the short version: we use your personal data for different purposes depending on what kind of relationship you have with us. Here are some of the things we might use your personal data for:

  • To communicate with you
  • If you have signed up to newsletters: to send you newsletters (and administer subscriptions)
  • If you participate in our events and competitions: to administer the event or competition and publish photos and film clips from events
  • To improve our services, products, systems and marketing
  • If you are a member of our Co:lab community: to administer your account and membership in our Co:lab community
  • If you sign up to our Ingroup community: to enable and administer your participation in surveys, meetings and focus groups

Need more details? Keep scrolling for the official, lawyer-approved deep dive

 

Below you can read more about how and why we process your personal data. Below you will also find information about what rights you have in relation to our processing of your personal data, such as a right to lodge a complaint to the supervisory authority and a right to object against marketing. We also describe the legal basis for our data processing, as well as how long we store your personal data.

What personal data we process depends on your interaction with us. You can find a detailed description of the processing of personal data we perform in relation to you below under the headline Detailed description on how we process your personal data.

 

Lynk & Co is responsible for the processing of your personal data

 

When we talk about “Lynk & Co”, “we”, “us” or “our” we refer to LYNK & CO International AB (a company registered in Sweden with organizational number 559151-8161). We are responsible for the processing of your personal data (the controller).

 

Detailed description on how we process your personal data

 

The below sections describe in detail why we process your personal data, which personal data we process, the lawful basis for the processing and for how long your personal data will be stored. Generally, you are free to choose if you want to provide your personal data to us, but in some cases it is necessary for you to provide personal data to us, e.g. when we need your personal data in order to fulfill a contract with you or to comply with legal requirements. If we, in a certain situation, require you to provide personal data we will inform you of this under each section below (see the columns for “legal basis”).

 

 

If you use our website, social media, chat or in other ways contact Lynk & Co

We collect your personal data directly from you, for example when you contact us.

 

When you use our website we will, with the help of Google, use information on your browsing of our website to analyse your use of our website. In an effort to protect your privacy, the personal data we have access to is only your IP address in pseudonymized form and comprises compiled statistics, which makes it more difficult for us and other actors to connect your browsing information to you as an individual. On our website we also use cookies. How we do this is described in our cookie policy which you can find here.
 

 

To communicate with you on social media


What processing we perform

• Communicate with you when you contact us via social media
• Answer your questions
When contacting us through a social media platform, we suggest you also look into the privacy information of that platform.
 
What personal data we process
Information you provide to us, e.g.:
• Name
• Contact details (e.g. address, email address, phone number)
• Information from your profile on the social media in question (e.g. user name and any picture you have chosen for your account)
• Other information regarding the matter for which you contact us

Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to communicate with you after you have contacted us.

Storage period
Your comments or posts at our social media platforms can be deleted by you at any time and you can always ask us to remove your personal data from our social media platforms. We will otherwise store the personal data on the social media platform until further notice. We will remove posts or comments in breach of the rules of the platform or in conflict with legislation as soon as possible. If your message generates a case for our customer service, that information may be stored for up to two years.

 

 

To communicate via our chat on our website

 
What processing we perform
• Communicate with you when you contact us via our chat
• Answer and administer questions and customer service matters

What personal data we process
Information you provide to us, e.g.:
• Name
• Contact details (e.g. email address, phone number)
• Other information regarding the matter for which you contact us

Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to communicate with you after you have contacted us.

Storage period
We will store personal data within our chat system for period of three months. If your message generates a case for our customer service, that information may be stored for up to two years.

 

 

To communicate with you when you have contacted us via a digital message, e.g. via our website contact form, email or WhatsApp

 
What processing we perform
• Communicate with you when you contact us via the contact form provided on our website, or via email or WhatsApp
• Answer and administer questions and customer service matters

What personal data we process
Information you provide to us, e.g.:
• Email address
• Other information regarding the matter for which you contact us

Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to communicate with you after you have contacted us.

Storage period
We will store your personal data for as long as it is necessary for us to handle your question or service matter. If your message generates a case for our customer service, that information may be stored for up to two years.
 

 

To improve our services, products, systems and marketing


What processing we perform
• Analyse your use of our website and your customer feedback in order to improve our services, products, systems and marketing

What personal data we process
• User generated data (e.g. clicking and visiting history)
• IP-address, cookies
• Place of residence
• Technical data relating to the device you use (e.g. language settings, browser settings, time zone etc.)
• Other information about how you have interacted with us (e.g. what services were used, login method, where and how long different pages were visited etc.)

Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to improve our services, products, systems and marketing by analysing your use of our services. 

Storage period
We will store your personal data for this purpose for a period of three months after your visit to our website. Google will continue to store your personal data for their own purposes and will inform you separately about such storing.

If you choose to subscribe to our newsletters

We collect your personal data directly from you when you subscribe to our newsletters.
 

To analyse newsletters engagement

 
What processing we perform
• Gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter

What personal data we process
Information you provide to us:
• Information on whether you open the newsletter we send to you or click on any of the links provided in them

Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to improve our services, products, systems and marketing by analysing your use of our services. 

Storage period
We will store the email statistics data up to one year from collection.

 

To comply with marketing legislation


What processing we perform

• If you choose to unsubscribe to marketing from us, we will store your personal data in an “unsubscribe-list” to make sure we do not send any marketing to you

What personal data we process

• Name
• Email address

Our legal basis for the processing

Legal obligation
The processing is necessary to comply with legal obligations to which we are subject, i.e. marketing law which require us to not send marketing material to individuals who have objected to receiving such marketing. We cannot make sure you do not receive marketing from us without processing your personal data for this purpose.

Storage period
You will be listed in our “unsubscribe-list” until further notice or until you choose to subscribe again or ask us to delete your data. 
 

If you participate in one of our events and competitions

We collect your personal data directly from you when you sign up or participate in competitions and/or events. If you participate in a competition or sign up for an event through a social media platform, we will also process information from your social media account.

 

To administer your participation in our competition


What processing we perform
• Administer your participation in our competition
 
What personal data we process
Information you provide to us, e.g.:
• Contact details you provide when signing up for the competition (e.g. your name and email address)
• Other information you provide to us when you participate in the competition, such as your contribution
 
Our legal basis for the processing
Performance of contract
The processing is necessary for us to fulfil the contract concerning your participation in our competition.
You need to provide your personal data to us, or we will not be able to administer your participation.
 
Storage period
We will store your personal data until the competition is settled. If the competition is on social media, your personal data will be stored as stated above regarding our social media.

 

 

To administer your participation in an event

 
What processing we perform
• Administer your participation in our event
 
What personal data we process
Information you provide to us, e.g.:
• Contact details you provide when signing up for the event (e.g. your name and email address)
 
Our legal basis for the processing
Performance of contract
The processing is necessary for us to fulfil the contract concerning your participation in our event. You need to provide your personal data to us, or we will not be able to administer your participation.
 
Storage period
Your personal data will be stored by us during the time the event is ongoing. Pictures and/or film clips of you taken during the event you have participated in might be stored for a longer period of time, as stated below regarding our publishing of photos and videos.
 

 

To publish photos and film clips from our events

 
What processing we perform
• Take and post pictures and film clips of you participating in one of our events to promote and inform people of our activities, products, services etc.
 
What personal data we process
• Pictures of you from the event
• Film clips of you from the event
• We might also include other information about you, such as e.g. your name
 
Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to promote and inform the public of our activities, products, services etc.
 
Consent
If we have taken close-up pictures or film clips of you, we will ask for your consent prior to posting the picture and/or film clip. 
 
Storage period
If we have posted a picture and/or film clip of you, the picture and/or film clip will remain on the relevant website, social media channel or similar until you ask us to remove it. If you ask us to remove it, we will cease to use the picture and/or film clip. We sort out pictures and film clips stored in our databases every two years. 

If you become a member of our Co:lab community

  

To administer your Co:lab account


What processing we perform
• Create and enable you to securely use your account, including to communicate with you regarding your account
• Give you access to and allow you to post ideas, comments, and vote on the ideas of others  in our Co:lab community
• Communicate with you regarding your Co:lab activities (i.e. your posts, comments and ideas presented in the community)
 
What personal data we process
Information you provide to us, e.g.:
• Name
• Username
• Password
• Email address
• Country
• Information about ideas and comments you have posted in the community
 
Information you provide to us when doing Co:lab activities, e.g.:
• Name
• Username and display name
• Photo
• Email address
 
Our legal basis for the processing
Performance of contract
The processing is necessary for us to fulfil the contract concerning your registration at Co:lab.

Storage period
We will store your personal data until you choose to delete your Co:lab account. If your account is inactive for more than two years, we will contact you and ask you if you wish to remove your account.
 

If you sign up to our Ingroup community

 

To administer your sign-up for Ingroup


What processing we perform
• Enable you to sign up for Ingroup and communicate with you regarding your participation in customer surveys and meetings
• Analyse and assess the information you provide when you sign up for Ingroup to e.g. know what surveys to send you or to which meetings to invite you
 
What personal data we process
Information you choose to provide to us, e.g.:
• Name
• Age
• Gender
• Email address
• Information on whether you have access to a car and a driver’s license
• Other information you choose to give to us (e.g. occupation and field of work, income, nationality, accommodation and family situation)
 
Our legal basis for the processing
Consent
You provide your consent when subscribing to our newsletters. You can withdraw such consent at any time.
 
Storage period
We will store your personal data until you notify us that you no longer wish to be a part of the Ingroup community and receive surveys or invitations from Ingroup. If you have been inactive in Ingroup for more than two years, we will contact you and ask you if you wish to leave the Ingroup community.

 

To administer surveys and send meeting invitations

 
What processing we perform
• Send customer surveys to you and analyse the results of such surveys
• To compile statistics based on the answers we receive in surveys
• Send invitations to meetings and focus groups to gather your opinion on our services, plans and ideas (perform customer research)
 
What personal data we process
Information you choose to provide to us, e.g.:
• Name
• Age
• Gender
• Email address
• Information on whether you have access to a car and a driver’s license
• Other information you choose to give to us (e.g. occupation and field of work, income, nationality, accommodation and family situation)
 
Information you provide to us when participating in a meeting or focus groups, e.g.:
• Name
• Contact details (e.g. email address)
• Other information that you give to us when participating in a meeting or focus group
 
Our legal basis for the processing
Consent
You provide your consent when subscribing to our newsletters. You can withdraw such consent at any time.

Storage period

We will store your personal data for the purpose of sending out surveys and invitations until you notify us that you no longer wish to be a part of the Ingroup community. If you have been inactive in Ingroup for more than two years, we will contact you and ask you if you wish to leave the Ingroup community.
We will store results from the surveys you have participated only in a compiled, anonymized format.

To handle any claims and rights

 

To handle any claims and rights

 

What processing we perform

• Assist you with performing your legal rights
• Defend ourselves against claims and complaints
• Initiate any claims
 
What personal data we process
Information you provide to us, e.g.:
• Name
• Contact details you have chosen to give us (e.g. email address, phone number)
• Information from our communication with you in relation to the claim or matter
 
Our legal basis for the processing
Legitimate interest
Our legitimate interest to process your personal data to defend ourselves against a possible legal claim and to initiate claims.
 
Storage period
We will store your personal data until we have processed the complaint or until the dispute is settled.

 

Balance of interests’ tests when we process data based on the legal basis “legitimate interest”

 

As we state above, for some purposes, we process your personal data based upon our “legitimate interest”. By carrying out a balancing of interests’ assessment concerning our processing of your personal data, we have concluded that our legitimate interest for the processing outweighs your interests or rights which require the protection of your personal data.

If you want more information in relation to our balancing of interests’ assessments, please do not hesitate to contact us. Our contact details can be found in the end of this privacy policy.

 

Who can gain access to your personal data and why?

 

Your personal data is initially collected and processed by us at Lynk & Co and your personal data will be shared with third parties as set out below. 

• If you visit our website, we use a third party (Google) which on our behalf and on our instructions analyse the use of our website and therefore will receive access to your personal data. The information shared is pseudonymized and mainly comprises compiled statistics, which makes it more difficult for us and third parties such as Google to connect your browsing information to you as an individual. 

• If you interact with us or visit our social media accounts, the social media platform that you use will process personal data about you as a user. These social media platforms are either processing your personal data based on our instructions or are controllers in their own right for their processing of your personal data. What role they have in a particular case depends on the specific platform and activity.

• We will share your personal data with our IT-suppliers who will process your personal data on our behalf and on our instructions in order to ensure good and secure IT-operations. We only share your personal data with our IT-suppliers if it is necessary in order for them to fulfil their obligations towards us according to the contract that we have with them. 

• If you subscribe to our newsletters, we share your personal data with the IT -suppliers that helps us to send the newsletters and monitor openings and clicks in newsletters effectively. We only share your personal data with our IT-suppliers if it is necessary in order for them to fulfil their obligations towards us according to the contract that we have with them.

• We will also share some of your personal data with companies within our company group. Geely is the provider of our cloud and IT-system, hence they need to access and process some of your personal data in order to e.g. perform support services. Companies within our company group also helps us to e.g. develop our website which at times requires them to process your personal data. When sharing data within our company group in this manner, we have entered into agreements making sure there are measures in place to protect your data.

If you want to know more about who we share your personal data with, please feel free to contact us. Our contact details can be found in the end of this privacy policy.

 

Where is your personal data processed?

 

We, as well as our processors, mainly process your personal data within the EU/EEA. When you use our website, your personal data might however be processed in the USA since we use services from Google. 

Google is Privacy Shield-certified. Privacy Shield is a framework that regulates personal data transfers between the EU and the USA aimed at protecting the fundamental rights of European citizens and to guarantee a high level of security for companies transferring personal data to the USA. American companies can apply to become Privacy Shield-certified with the U.S. Departments of Commerce. US companies that are Privacy Shield-certified have agreed to safeguard the personal data that they receive according to the required high level of standard for data protection. 

Some of your personal data might also be processed in China since we receive assistance from companies within our company group in relation to e.g. the development of our website which at times requires them to process your personal data. In order to protect your personal data during this transfer, we have agreements in place for the sharing of personal data and have entered into a set of Standard Contractual Clauses. The latter are model contracts decided by the European Commission to provide sufficient safeguards on data protection for personal data to be transferred internationally.

If you want to know more about where your personal data is processed, please feel free to contact us. Our contact details can be found in the end of this privacy policy.

 

What are your rights when we process your personal data?

 

According to data protection legislation, you are entitled to a variety of rights to affect our processing of your personal data. If you would like to know more about your rights or if you wish to exercise any of your rights, please contact us at the contact details provided in the end of this privacy policy.

 

 

Right to object to processing

You have a right to object to our processing of your personal data when the processing is based on the legal basis “legitimate interest” or when we process your personal data for marketing purposes. The situations when we base our processing on our legitimate interest are stated in the above tables. In some instances, we may continue to process your personal data even if you have objected to our processing. This can be the case if we can show compelling legitimate reasons for the processing that outweigh your interests or if it is for the purpose of establishing, exercising or defending ourselves against legal claims.

Right to information and access

You have the right to obtain confirmation as to whether or not we are processing personal data about you and information about the personal data that we process, such as the purposes of the processing, categories and recipients of your personal data, and for how long we store your personal data. You can gain access to this information and obtain a copy of the personal data processed by us by contacting us as described below.

Right to rectification

You have a right to correct or update any inaccurate personal data concerning you that we process and to ask us to have incomplete personal data completed. We may need to verify the accuracy of the new data you provide to us.

Right to erasure (“the right to be forgotten”) and restriction of processing

Under certain circumstances, you have a right to request that we delete your personal data. This is the case for example where the personal data is no longer necessary for the purposes for which they were collected or otherwise processed, or you withdraw your consent on which the processing is based and where there is no other legal ground for our continued processing for your personal data.

 

You also have a right to request that we restrict our processing of your personal data. That is the case for example when the accuracy of the personal data is contested by you, or the processing is unlawful, but you do not want us to delete it and instead you request that we restrict our use of it.

Right to lodge a complaint to a supervisory authority

You always have the right to lodge a complaint with a supervisory authority. You may do this in particular in the EU/EEA member state where you live, work or of an alleged infringement of the applicable data protection laws. The supervisory authority in Sweden is the Swedish Data Protection Authority. You also have the right to seek a remedy from a national court.

Right to data portability

You have a right to ask us to transfer, to you or to another controller (e.g. another company), the personal data we have in relation to you, where technically feasible (“data portability”), provided that our processing is based on consent, or on a contract and our processing is carried out by automated means.

Right to withdraw your consent

At any given time, you have the right to withdraw all or part of a given consent to our processing of your personal data when the legal basis for the processing is your consent. You can withdraw your consent by contacting dpo@lynkco.com.

 

Contact us

 

Should you have any questions regarding our processing of your personal data, or if you wish to exercise any of your rights under data protection legislation, please contact us.
Our postal address is Lynk & Co International AB, Theres Svenssons gata 15, 417 55 Gothenburg, Sweden. You may also contact our Data Protection Officer at dpo@lynkco.com.

Changes to this Privacy Policy

 

We reserve the right to update this Privacy Policy at any time. We will provide you with a new Privacy Policy when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal data.

This Privacy Policy was adopted by Lynk & Co International AB on 03-04-2020.