Introducing: Lynk & Co X PARO STORE
PARO STORE helps us curate beautiful, sustainable items for our Clubs. Follow along for a mini roadtrip with them here.

Introducing: Lynk & Co X PARO STORE

If you’ve visited our Amsterdam Club, then you know it’s filled with treasures from local businesses, eco-friendly brands, and, in general, people making cool stuff. Which is why PARO STORE is such a perfect fit—they’re a brand that encompasses all those criteria.


PARO STORE is an online retailer that stocks independent brands with a sustainable angle. Every brand they carry is assessed based on nine different “good design codes” so that you know their approach to people, processes, and materials.
PARO STORE has helped select brands for our online store and our Clubs, and we’ll be working with them to host workshops and events. (Or at least, y’know, we will when we’re allowed to host events again.)
A few weeks ago, PARO STORE founders Ruth Sutherland and Zoe Patience were some of the first to drive the new Lynk & Co 01. They took the car on a mini roadtrip from Amsterdam to Eindhoven to visit their collaborators at New Order of Fashion. Watch the video to join the roadtrip and meet PARO STORE.